Reps
Reps is a basketball training platform built with former NBA player CJ Wilcox to help young athletes build better habits through guided workouts, challenges, competition, and consistency.
Year
2025–2026
Scope
Branding, Product Design, Mobile App, UX Strategy, Design Engineering
OVERVIEW
Turning an NBA player’s training philosophy into a real product.
CJ Wilcox had a clear vision for how young athletes should train. My job was to turn that vision into a product athletes, parents, and trainers could actually use. I led the product and design work from early concept through launch, creating the brand identity, mobile app experience, onboarding, parent flows, subscriptions, challenges, leaderboards, groups, website, App Store assets, and core product interactions. The challenge was balancing serious basketball development with the kind of motivation that keeps young athletes coming back. Reps needed to feel credible to parents and coaches, but still competitive, rewarding, and fun for players. I worked across strategy, UX, visual design, prototyping, front-end implementation, and launch support to help shape Reps into a real training platform—not just a workout library.
Designing the athlete experience.
I designed the core mobile experience around guided training, quick comprehension, and repeat use. The app needed to be simple enough for young athletes to use independently while still giving parents confidence that the product had structure and purpose.
Making consistency feel competitive.
Reps uses challenges, active days, leaderboards, groups, and progression mechanics to turn training into a habit. The goal was to create motivation beyond a single workout and help athletes build momentum over time.
Building the brand from zero.
Beyond the app itself, I created the Reps visual identity, website, launch materials, App Store assets, and product presentation. The brand needed to feel energetic, credible, and built for modern athletes.
